9 Book Cover Design Tips
Author Advice

9 Book Cover Design Tips

We have put together some awesome book cover design tips, just for you. We know that as an author you may feel like all the work goes into your novel, leaving little time for the final touches like book cover design. This is something that is often left to the publisher and sometimes even friends and loved ones who fancy themselves designers.The problem with this philosophy is that while those may be low cost or even free book cover design options, it can cost you book sales.Humans are visual beings and we are attracted to well designed novels. It is just that simple.To help you we have put together some book cover design tips that could help you:

1 The Feel

What kind of book are you writing? A funny book should look really different to a scary book.

2 Title Size

Is the title on your cover big enough to read easily? It is the most important part of your cover and the font is difficult to read or if it is too small then people may just pass by your novel.

3 Think About The Thumbnail

With digital books growing much faster than print books, it is important that you think about your cover as a thumbnail. If it isn’t easy to see what the cover looks like and what the title is then you have a problem.

4 The Three Font Rule

Stick to two or three fonts only on your cover. A book cover just doesn’t have the space for more fonts and it can make a book look really poorly designed to have more.

5 Keep Images Professional

When choosing images for your books don’t use your own pictures and don’t use those created by your kids, friends or relatives. They may be beautiful to you but the chances are that they won’t seem professional to others.

6 Banish Boxes

Having text inside boxes or pictures framed in a box will make your cover look cluttered. This sort of design cuts the flow of the cover and looks unprofessional more often than not.

7 Stay Bold

Keep colours solid and run away from colour gradients, especially rainbows. It usually looks cheap and makes it difficult for people to take your book seriously.New designers love using gradients. Don’t let them.

8 The Three Colour Rule

Keep the cover simple. Finding a good photo can be 90% of the design work. Thereafter, don’t mess it up by using too many colours on the cover. Keep it to three at the most.

9 Get Professional Help

I am not talking about a psychiatrist here, more like a professional designer. A professional designer has the right book cover design software, the right training and their book cover design ideas will probably be better than yours. They are impartial and are therefore not emotionally attached to bad artwork or strange designs.It may be true that your book cover design cost will go up if you use a professional, but it is also true that you are more likely to sell novels if you have a professional cover.
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Book Cover Design In 5 Easy Steps
Author Advice

Book Cover Design In 5 Easy Steps

Your book cover design is single handedly one of your most important sales tools as an author.Here are 5 steps to help you make it the best cover for your novel.

1 Write Your Synopsis

Once you have written your novel or have an idea for your novel write a synopsis. The goal of a good synopsis is to give the reader enough information to make him want to buy your book.This is a fantastic exercise because it forces you really think about what your novel is about and how to summarise it.The synopsis also becomes a useful tool for briefing your designer. If you get it right, your designer will be able to get the idea of how you want to present the novel to the world.2 Test Your Synopsis Often authors are just too close to a story and struggle to really get the synopsis right. To help, test your synopsis on your beta readers, spouse or anyone who has read the book. They will be able to tell you whether of not the tone is correct and what information is missing or unnecessary.Use their feedback to tweak the synopsis. This will not only help your designer but a good synopsis will help you sell more copies.Give this synopsis to your designer to help him understand what your book is about.

3 Research Covers In Your Genre

Go to Amazon and look at the best selling novels in your genre. You will see similarities in fonts and colours used. This is because using expected visual imagery makes it easier for readers to identify the genre.Pick five or six books that convey a similar theme to yours and copy the images to use as references.This will allow you to give your designer a good brief that includes images of covers that you like. This, in turn, makes it easier for your designer to create the right book cover graphic design for you.

4 Find Pictures

Finding a good picture is one of the more difficult tasks because of picture licensing. You may not use just any image you find because most of them are copyrighted and you need to pay for the right to use them.Our suggestion is to find images that suit the mood or theme of your novel, rather than the actual final image. You then use these to create a mood board which will convey the idea to your graphic designer. A good designer will know how to buy photos with the right to publish.

5 Create A Mood Board

Not only is using a mood board one of those fantastic book cover design tips but it can really help you as an author. A mood board is a useful tool before you even begins to write. This can act as inspiration for characters, incidents or even just help with the general tone of your book.If you don’t already have a mood board then think of creating one using the images and covers you have found.Graphic designers respond to visual imagery better than written or verbal concepts and you will get more accurate book cover design ideas from your designer if you use the right imagery in the initial brief.

OR Use A Pre-designed Cover

Often pre-designed covers are a lot simpler because you find a cover that works and buy it.We have had clients who have purchased a cover before they actually wrote their novel because it inspired an idea for a novel.A pre-designed cover is often a cheaper option while still achieving a high quality cover.

What we don’t recommend for book cover design

We don’t recommend using a book cover design template.Templates are great for getting sizes and positions of text correct. But enhancing the image, finding the right font and the million and one other tweaks that a precessional designer can do just isn’t available on a template.However, if you have a good image and a knowledge of graphic design then a template can be useful for sizing.We also don’t recommend you try find anyone who promises a free book cover design. These are often not actually free or they are terrible quality.You want to put a product into the market and a professional cover is an important part of marketing your book, so while a good book cover design costs money, it is worth it if you want to appear as professional.
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The Book Cover That Sells
Book Covers

The Book Cover That Sells

I have read some interesting studies that ask the question is there really a difference between the book cover that sells and one that does not?The simple answer is yes. Studies done on covers showed that good-looking covers create higher conversion rates. This means that people are more likely to try your book if it looks professional.There are several things you need to think about, though, before you create a book cover for your novel.

Book Cover Genres

The genre of your story makes a big impact on the cover design. Readers have come to expect a certain visual image. A thriller, for example, should look nothing like a romance or a light fiction novel. Thrillers are darker, horrors are scarier looking, chick-lit is light and often has drawings rather than photos of people. Take a look at covers in your genre and see what type of colours, fonts and imagery publishers are already using. Make sure to mimic that style or else you may confuse your readers.

Book Cover Size

Increasingly people are buying digital books. This means that the cover is often just a thumbnail image. You will be using the book cover on social media and doing promotions with it. Generally both of these use small images as well.So when you are looking at your book cover make sure to look at it as a small image to see if it is still attractive and draws attention.

DIY Book Cover

Whether you are using a book cover maker or a book cover template makes little difference if you are not a graphic artist. This is one area that you cannot skimp on. A good book cover will make you look more professional.It is like having a great sign for your business. It makes patrons feel like they can trust you and they are more likely to give your book a try.

Cover Images

The images used on the cover of a novel must be in line with the genre and the story. If the main character is a brunette then you really should not have a blond on the cover.Use professional images and use them properly. An image that is amateur makes your cover look cheap even if the rest of the design is good. A good graphic artist can often take an image and make it look a lot better, however the best bet is to use a professional image in the first place.You also need to consider image copyrights to make sure you are not infringing on someone else’s copyright because even photos from free websites can be copyrighted so that you may not use them on products that are being sold.

Cover Fonts

The text on the cover should be clear and easy to read. The font you use also tells a story and can add or detract from the visual appeal of the cover.The wrong font can also send the wrong signals to the reader as to the type of book it is. Making a user confused is the easiest way to make them click away from your book and buy someone else’s.

Make Life Easy

The easiest way to get a great book cover is to either use a proper book cover designer who is familiar with selling books online or use a trusted service of pre-made book covers. They are often cheaper and look as professional as publishing houses. 
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